Top Performing Social Media Posts
KTVL News 10’s Facebook audience accounts for a large portion of our website traffic. It has the largest following in the market on this platform. The page is frequently #1 in video plays, and alternates between first and second in the market overall.
I develop best practices for posting - brief, yet compelling post copy, incorporating post variety, and being conscious of post timing - and work with the rest of the newsroom so that regardless of who posts and when, brand consistency is maintained and a single voice is used.
While stories are often published across multiple social media platforms, each one functions differently, therefore content must cater to those individualities. Twitter functions primarily as a search engine, with priority given to videos and photos above text posts. While hashtags originated on this platform, they should be used sparingly as compared to Instagram, and are most useful when participating in a larger, ongoing conversation. Full names, titles, and locations are just as effective as hashtags since Twitter recognizes key words.
KTVL News 10’s Instagram account is consistently first in the market. Its stories application is used for daily news, with the “swipe up” function contributing to website traffic.
This platform caters to the visually-compelling stories of the day. There is also a level of audience loyalty that helps sustain the account through viewer-submitted photos. Hashtags are heavily applied, as well as location tags with every post, to reach users outside of our existing demographic through the discover function.